Reality: X and Y exists. Y seem better than X.

Capitalists: What if you can get from X to Y?
Academic: What if going from X to Y is impossible?
Influencer: Here are the 10 lessons on going X to Y.
Politician: How can I put a toll on X to Y path?
Philosopher: Why do we want to go to Y?
Media: How can you trust going to Y?

Builder: How can I get from X to Y?